Printlane started in the Belgian market and now operates globally, with customers in the United States, Australia, New Zealand, and Spain. The Netherlands was identified as a country with significant growth potential for Printlane, which is why they decided to grow further in this market. To be able to continue focusing on their own core expertise – IT and print – they decided to seek a sales partner to help them expand in the Netherlands. This led to their collaboration with Sqales.
“I am very satisfied with our collaboration. Our weekly meeting is highly productive, allowing us to discuss the pipeline, identify challenges and explore opportunities to improve. Sqales demonstrates exceptional flexibility in adapting to our needs.”
Adriaan continues: “Printlane simplifies the complexities and numerous possibilities for businesses in the printing industry. Our sales team must stay up-to-date with the software’s capabilities to effectively onboard new customers. Sqales is open to learning these technical aspects and adopts our communication tools, ensuring they can quickly resolve questions and efficiently bring new customers on board.”